Revealed the signature boot of Jude Bellingham

It was only a matter of time before adidas dedicated a signature boot to Jude Bellingham, its strongest testimonial in the new generation of footballers, after unveiling the new logo for the Real Madrid footballer's personal line. So here's the new boot with the “JB” logo, made by adidas in collaboration with Jude Bellingham himself and featuring the ubiquitous tongue overlay. The gold 'Three Stripes' detailing, which also features on the CONTROLFRAME sole, pays homage to his golden year of winning LaLiga, the Champions League and the Spanish League MVP award. Along with the shoe, adidas is also releasing a version of the Gazelle signed by the athlete and new items from the adidas Originals collection.

The Gazelle is in the Predators' colours, with a black upper, gold Three Stripes and black sole. “As a kid I could never have imagined that a Predator would be signed by me, it really is a dream come true. The shoe reflects who I am as a player and also matches my style off the pitch. I can't wait to wear it for the first time and see how it performs. The launch of the Gazelle and a new Originals apparel collection is very special.”

Jude Bellingham will wear the boot for the first time in the away game against Celta Vigo on Saturday 19 October, heralding another national challenge with baby phenom Lamine Yamal. According to rumours reported by prominent news outlets, Yamal will also unveil the logo that will represent his personal line with adidas. Bellingham's logo was unveiled back in late May 2024 and was first seen in his current adidas Originals apparel collection.

Two lines that will define the next decade of the Three Stripes and its marketing strategies. The two most promising talents on the world football scene are being treated as super athletes: first with the development of their own logo, then with the launch of a shoe (already confirmed for Bellingham and in the near future for the Spaniard). For both, the logo is inspired by their jubilation - an element that, as Cristiano Ronaldo has shown, can influence generations of fans.

The Belligold Pack will be available from October 18 on the adidas e-commerce site.