How did the launch of CUPRA Terramar go?

In an incredibly significant year, the sporty SUV CUPRA Terramar is the new hero of a new era that will enable the CUPRA brand to strategically enter the fastest-growing segment in Europe. Maintaining what the brand promised two years ago, the CUPRA Terramar will contribute to the company’s success and its financial results. CUPRA is one of the fastest-growing automotive brands in Europe, with around 700,000 cars delivered since 2018 and over 800 CUPRA Garages opened worldwide to support its global expansion. “In addition to expanding our product range, the CUPRA Terramar will simultaneously help grow our brand further, making another leap in reaching new customers in a new and growing segment,” said Wayne Griffiths, CEO of CUPRA. “A car that reinforces CUPRA today as a more mature brand, more confident than ever in its direction and identity, without ever compromising its rebellious spirit and authenticity.”

The CUPRA Terramar deserved a promising launch, which is why CUPRA and the America's Cup have joined forces in a strategic alliance to inspire the world from Barcelona, the home of CUPRA, during the 37th edition of the competition. The reveal of the CUPRA Terramar will be emphasized by the presentation of the exclusive America’s Cup Limited Edition, of which only 1,337 units will be produced, recognizable by the unique design and style of the collaboration. Designed and developed in Barcelona, the CUPRA Terramar is produced at the Audi plant in Györ, Hungary, and deliveries will begin in the last quarter of this year. In the experiences offered by CUPRA, we had the chance to race at night on the asphalt of the Autodrom Terramar, one of the oldest circuits in the world and the only oval circuit still in use.