The new Under Armour "Unstoppable" collection

Once again, Under Armour chooses the artistic area of Shoreditch in London to celebrate major occasions. This time, it’s the turn of the "Unstoppable" collection, which marks a new era for sportswear, a line designed to ensure maximum comfort for athletes during off-the-field moments. To showcase the collection, Under Armour hosted a launch event in the East London area, bringing together some of the best London athletes from their roster, including Anthony Joshua (two-time boxing world champion), Maro Itoje (player for Saracens and the England rugby team), Eddie Nketiah (Crystal Palace FC footballer), Emily Fox (Arsenal FC footballer and USA national team) and Erika Lempek (UA Next).

24 hours in London with Under Armour For the release of the Unstoppable collection | Image 534456

24 hours in London with Under Armour For the release of the Unstoppable collection | Image 534457

24 hours in London with Under Armour For the release of the Unstoppable collection | Image 534458

24 hours in London with Under Armour For the release of the Unstoppable collection | Image 534460

24 hours in London with Under Armour For the release of the Unstoppable collection | Image 534459

24 hours in London with Under Armour For the release of the Unstoppable collection | Image 534461

24 hours in London with Under Armour For the release of the Unstoppable collection | Image 534464

The highlights for the guests were mainly two: first, the showcase of the new "Unstoppable" collection, with several models walking the runway, followed by a roundtable featuring Joshua, Itoje, Nketiah, Fox, and Lempek. The athletes, connected by their special bond with the city of London, discussed the daily challenges in the life of an athlete, as well as reflecting on the beauty and differences between individual and team sports.