LVMH is the new global partner of Formula One

As Formula 1 prepares to celebrate its 75th anniversary in 2025, a new partnership with LVMH has been officially announced: the multinational will become a Global Partner starting in 2025 through a new ten-year agreement. The agreement states that several brands belonging to LVMH will be involved in the partnership, including Louis Vuitton, Moët Hennessy, and TAG Heuer. The partnership that unites the world leader in luxury and the pinnacle of motorsport will be launched at the beginning of the next season, at a time of incredible popularity, cultural relevance, and excitement for Formula 1 as a bridge between global sport and entertainment. LVMH and its teams will share their exceptional savoir-faire and entrepreneurial spirit with the world of Formula 1 through bespoke activations, limited edition collections, and special content. From the birth of Formula 1 in 1950 to the present day, LVMH and its maisons have been an integral part of this sport. With the new partnership, both Formula 1 and LVMH aim to write an incredible story, with each maison involved bringing its expertise, heritage, and energy to strengthen the collaboration. Further details about the partnership will be announced at the beginning of 2025.

Bernard Arnault, Chairman and CEO of the LVMH Group, added: “People, the pursuit of excellence, and the passion for innovation are at the heart of the activities of our maisons and Formula 1. In motorsport as in fashion, watchmaking, or the wine and spirits sector, every detail counts on the path to success. Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning we want to bring to this great and unique partnership between Formula 1 and our group.” Stefano Domenicali, President and CEO of Formula 1, continued: “Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce that this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we continue to enhance the experience of our fans and the heritage of our incredible sport. This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bringing this to life.”