SNIPES is the new Culture & Community partner of Paris Saint-Germain

For the next three seasons, SNIPES will officially be the new Culture & Community Partner of Paris Saint-Germain. As part of the agreement, the SNIPES logo will be visible on the back of the club's jersey during all Ligue 1 matches. With this collaboration, the streetwear retailer is further strengthening its presence in France, one of its most important growth markets. The forward-thinking brand will also leverage the Club's unparalleled global reach to amplify its presence worldwide. Dennis Schröder, CEO of SNIPES, stated: «As a Culture & Community Partner, this collaboration promises to go beyond the traditional sponsorship model, deeply integrating SNIPES' cultural roots into the Club's activities and initiatives».

«This is the largest deal in SNIPES' history, and I am very proud of it. For us, it’s not just about putting our logo on the back of PSG's jerseys. PSG is the most important lifestyle brand in the world of football, and together we want to make a significant impact, both locally and globally. Coming from the world of football, this is an important project and at the same time a perfect connection for SNIPES». Then continued Nicola Ibbetson, Global Partnership Director of the club: «SNIPES and Paris Saint-Germain are united by a shared commitment to the communities. With this partnership, we put our Parisian community at the center, while also expanding our brand beyond football. PSG is a club that represents the new generations, so this collaboration is perfectly aligned with our mission to give back to the community through sports, music, and culture».