ADIDAS Z.N.E. is the new collection that combines performance and lifestyle

Adidas has launched Z.N.E., a line of sportswear that combines style and comfort through a global campaign featuring famous international faces from a variety of sports, demonstrating how a shared love for sports can connect people from all over the world. The collection includes brand ambassadors such as Canadian singer-songwriter and dancer Tate McRae, actress and martial artist Xochitl Gomez, leading K-pop group BABYMONSTER, American track star Noah Lyles, Chinese snowboarder Su Yiming, and soccer icons Jude Bellingham, Alessia Russo, and Paulo Dybala.

Characterized by versatility and comfort, the new line features the famous three black stripes, symbolizing unity within the sports community. With a sleek design and minimalist aesthetic, the new ADIDAS Z.N.E. collection reinterprets the iconic performance-first silhouette into a capsule suitable for everyday wear, while Primeknit technology, the result of years of research on athletic performance, ensures maximum comfort and freedom of movement.

Speaking about the new collection, Aimee Arana, adidas Global, General Manager, Sportswear & Training, stated: "Trends are constantly evolving, but what we continue to see at the forefront of today's style are looks focused on comfort, influenced and born from the world of sports. Additionally, our audience relates to their peers by adopting these deeply rooted style codes in sports culture as a form of unity, which is exactly what this campaign aimed to celebrate. Each piece in the collection offers the wearer the opportunity to mix and match to reflect their own personality and mood, but through a coordinated look that evokes unity, whether in the stands supporting the home team or when going to the field".