The new aesthetic of Como Femminile is incredible

There is a team on Lake Como that has just launched a deep rebranding, changing technical sponsor and inaugurating a new line of communication that is very clean and elegant for the new season. And no, it's not Como 1907, the team that has just been promoted to Serie A and has chosen adidas as its technical sponsor. We are talking about F.C. Como Women, the women's team that changed its name in 2021 and returned to the top league last season. Let's clarify a doubt that could confuse the less attentive, F.C. Como Women is not in any way related to Como 1907 but is an independent company that has carefully chosen the steps taken in recent years.

After the change of ownership, the new name and promotion to Serie A, this year the new partnership with Nike as technical sponsor was announced and the jerseys made by the Swoosh quickly went viral. And the complete restyling also involved a new graphic identity, a new logo and a clean communication line in the style of Venezia FC. A unique feature for women's football, and a reference model for men's clubs as well. The two kits presented for the 2024/25 season are essential with the two main colors - white and black - highlighted respectively on the Home and Away versions. Details of the contrasting collar and tone-on-tone pattern, band on the side and trimmed logos. A tribute to minimalism.

The same aesthetic is also used for the official communication of the club, which has just launched its new website, and which on Instagram has debuted a graphic that is both captivating and elegant. Thin lettering on a monochrome background, photographs that enhance the history and beauty of the city of Como, and an authoritative and clean tone of voice. A new way of communicating women's football, for a project that is at the forefront not only in Italy but also in Europe.