![The new Arsenal Away jersey in collaboration with Labrum London To strengthen the connection with African supporters](https://data2.nssmag.com/images/galleries/39579/thumbs/nss-arsenal-2.jpg)
The new Arsenal Away jersey in collaboration with Labrum London
To strengthen the connection with African supporters
July 18th, 2024
The red and green colors of the Pan-African flag, the inserts of the new adidas template in a zig-zag version: the Arsenal Away jersey for the 2024/25 season celebrates the club's connection with African fans. It was created in collaboration with Labrum London, the brand founded by Foday Dumbuya, and combines the values and aesthetics of West Africa with British tailoring. The red and green colors adorn the adidas Three Stripes and the collar edges, as well as the German company's logo and the cannon, which, also appearing on the Home version, confirms the Gunners' commitment to promoting a completely renewed visual identity. On the occasion of the jersey's release, Dumbuya stated: «As a second-generation immigrant raised in London, I had the chance to see various Arsenal players with African roots in action. These were extraordinary role models for me. Not so much for their technical skills, but because they represented the African community I feel connected to. Arsenal as a club has a strong bond with this community, so the jersey launch is a moment of great pride for me.»
Launched in conjunction with the new away kit, the Arsenal x adidas x Labrum London capsule collection incorporates the motifs and colors seen on the kit and reinterprets them on two jackets, a t-shirt, a sweater, and track pants. Unlike the away kit, the reworked Labrum London logo can be seen on all the items, which uses the brand's Nomoli icon—a symbol of protection and prosperity derived from the Mende and Kissi tribes of Sierra Leone. Arsenal thus releases a boldly designed kit, especially when compared to the home jersey, which is decidedly more minimal and tied to the club's tradition. Arsenal is the first of the top Premier League clubs to present both Home and Away jerseys, in anticipation of the Third version that will exude nostalgia thanks to the combo of the adidas Trefoil logo and the Gunners' cannon.