![Macron will dress the Lamborghini Squadra Corse staff An incredible but also unexpected collaboration](https://data2.nssmag.com/images/galleries/39570/thumbs/nss-macron-lamborghini-9.jpg)
Macron will dress the Lamborghini Squadra Corse staff
An incredible but also unexpected collaboration
July 17th, 2024
Macron and Automobili Lamborghini announce a partnership that will see the Sant'Agata Bolognese company and the leading sportswear brand united in the name of quality, innovation, performance, and Italian style. The first chapter of this collaboration, which will be enriched with further initiatives over time, is dedicated to Squadra Corse, the Automobili Lamborghini department focused on Motorsport. Macron will accompany Automobili Lamborghini for three seasons, dressing the Lamborghini Squadra Corse staff to support the Lamborghini Super Trofeo championships and the Lamborghini Iron Lynx Team involved in the FIA WEC World Endurance Championship and the IMSA Sportscar Championship in the Hypercar/GTP class. The Lamborghini Squadra Corse team will have high-profile technical clothing from Macron, comfortable, detailed, and fully expressing the sports identity of an iconic brand. The uniforms will be made with technical and functional fabrics designed to ensure high performance. Macron will also be the licensee for the replica version of the Squadra Corse collection for worldwide sales.
The partnership between the two brands is based on concepts such as competition, teamwork, and pushing beyond one's limits, common denominators of the vision of Automobili Lamborghini and Macron, which through this agreement have found a perfect synthesis. Two entities that, in addition to constantly seeking excellence, proudly share a connection to their territory and roots, despite having an international vision that allows both companies to export the value of Made in Italy globally. It is no coincidence that the industrial districts where Automobili Lamborghini and Macron were born and developed, the Motor Valley and the Sports Valley, represent a global benchmark in terms of entrepreneurial skills, professionalism, passion, and creativity. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, states: «This partnership represents a natural destination for us towards the world of sports, which in Lamborghini is represented by the Motorsport sector. The goal is to create great teamwork with Macron and share future successes that we hope will be born from this collaboration.»
«We are happy to announce this partnership with a brand that represents Italian excellence worldwide,» declared Gianluca Pavanello, CEO of Macron. «We are two companies that have deep roots in the same territory, Emilia-Romagna. We share the same values of performance and love of beauty, which, combined with passion and work culture, guide us in everything we do. This clothing line perfectly expresses this sharing of values, where attention to detail is a cornerstone of a philosophy that unites us and best enhances an all-Italian style.»