Genoa unveils the Home jersey for the 2024/25 season

Kappa and Genoa unveil the new Home jersey for the 2024/25 season. It stands out with a clean design highlighted by essential and contemporary lines. Among the most interesting innovations is the crew neck collar, which adds an elegant and refined tone to the jersey. However, the chances of seeing different collar variants on the Third and Fourth jerseys for the 2024/25 season are very high; Genoa would replicate  what was done in the previous season ending in May. In fact, for the Away version, Genoa last year chose a sort of asymmetrical collar (the same as the Home version), introduced a buttoned one on the Third, and a French one on the Fourth. The team coached by Alberto Gilardino is preparing to showcase the jersey in a season that must confirm the good things achieved last year, in what will be a very complex year: Josep Martinez has signed a contract with Inter, and it will be challenging for Albert Guðmundsson to replicate his stats as an absolute superstar.

The launch was celebrated with a photo shoot and a video campaign in Portofino, reinforcing the bond between the Villa Rostan club and one of the most famous places in the world that attracts millions of tourists every year. The campaign is titled Beauty of Genoa: it celebrates the aesthetic beauty of the design, the fans' pride of belonging, and the deep-rooted traditions that Genoa CFC has been conveying for over a century, as heritage to be passed down to future generations. The campaign is curated by photographer Paolo Pettigiani, who skillfully highlighted the Ligurian holiday scenery.

The jerseys are already available in all Genoa Stores and on the e-commerce channel. Each subscriber for 24/25 can use a 50% discount voucher for the purchase, based on the current terms.