The new Juventus Home jersey is moon inspired

Juventus and adidas unveil the Home jersey for the 2024/25 season, characterized by a pattern reminiscent of lunar craters. Aesthetically, the most significant feature is the exclusive structured fabric, created using a 3D engineering method with the aim of constructing the jersey on three levels. When observed closely, the layered fabric creates an interesting tactile and visual effect. More than a few Juventus fans will be pleased with the club's return to wider stripes, a choice that had been abandoned since the 2018/2019 season and even completely replaced in the following season. The jersey is completed with a black and white crewneck collar and black and white adidas Three Stripes running across the shoulders. Regarding this, Sam Handy, Senior Vice President of Product and Design at adidas, stated: «We are proud to introduce something different this season. One aspect that always comes through loud and clear in our conversations with the club is the commitment to always looking forward and pushing boundaries, both on and off the pitch. And what better expression of what can be achieved by committing to reaching new frontiers than space travel?».

The club and adidas seem to have embraced the creative idea behind the jersey, and for this reason, the likelihood that the moon and space could become recurring communicative themes in the club’s strategy throughout the year is very high. The fact remains that the concept behind the new Juventus Home jersey is certainly not coincidental. Lunar missions epitomize the pioneering spirit of humanity. For this reason, the new Juventus Home jersey symbolizes the club's constant commitment to pushing beyond all boundaries. The design highlights the club's continuous pursuit of progress and aims to inspire players and fans to always explore new horizons. Juventus has found a way to reinterpret its distinctive DNA in an original manner, preparing for the start of a new season that must serve as a turning point in the history of the Bianconeri, after years of uncertain management and unclear market strategies.

The Juventus Home jersey is available from today on the Juventus e-commerce site and on the adidas online store.