Palermo's 2024/25 Home kit unveiled in New York

PUMA and Palermo unveil the new Home kit that will be worn by the men's, women's, and youth teams in the 2024/25 football season. As tradition dictates, the protagonist of Palermo's Home kit is pink, the unmistakable color of the club that has always distinguished it both nationally and internationally. The jersey's design combines the modernity of an innovative geometric pattern on the sides and sleeves with historical references to the jersey of the 1974/75 season, worn fifty years ago in the historic Coppa Italia final against Bologna. The jersey is completed with an elegant V-neck and black sleeve edges. The launch of the home kit follows an intense marketing strategy featuring Amauri, Toni, and Pastore in New York. Several videos of the three former rosanero superstars reuniting in the Big Apple a few days ago and offering a sneak peek of the new jersey have been posted on Palermo's Instagram profile.

Among the various Instagram posts, there is a shot of the three on the top floor of the Rockefeller Center, a building that is certainly not random. Inside, there is the ManCity Popup store, the main venue where the presentation event took place. Palermo and Manchester City have the same owner, City Football Group, a holding company that owns several clubs around the world: New York City, Melbourne City, Yokohama Marinos, Montevideo City Torque, Girona, Sichuan Jiuniu, Mumbai City, Lommel, Troyes, and Bahia, and is trying to replicate the same successful model established by Red Bull. After 7 years of absence from the top division, Palermo hopes for a romantic return, hoping that the presentation of the new kit - greatly appreciated by its fans - with Amauri, Toni, and Pastore, will bring much fortune.

The new Palermo Home Kit is available at selected retailers and on the club's website.