Pepperoni Seoul launches two jerseys inspired by melting cheese

Pepperoni Seoul, the apparel brand born in South Korea under the motto Play 4 Fun, has ironically united football culture and pizza culture since its founding, both encapsulated in a single word: Pepperoni. And if you thought that inspirations behind a football jersey might eventually run out, you haven't yet seen the jerseys from the CHEESE collection, inspired by melting cheese, the tastiest and most visually striking ingredient you can find on a pizza. The brand releases two versions, one in pink and one in gray, both featuring the claim «Always your Favourite». Both versions are embellished with an abstract pattern that matches the main color and boast the addition of black details that stand out chromatically.

Pepperoni Seoul's goal is to legitimize the use of football jerseys outside the sports world, transforming them into items that can also be worn in everyday life. South Korea was one of the first places where the trend of the football jersey as a fashion item managed to become popular. In recent years, many brands, stores, and futsal teams have emerged, creating a true aesthetic movement that has crossed national and continental borders to reach Europe and the United States.

The two jerseys are already available on the Pepperoni Seoul e-commerce.