The C Series changes logo

At the doors of the two play-off finals that will determine the last promotion to Serie B, last night the Lega C presented its new logo that will be used from the next sports season. A new brand is born from the meeting of two letters C: a graceful one that represents the great tradition of the championship, and a more linear one to highlight innovation. The chosen color is purple, which derives from the desire to acquire a strong visual element, in discontinuity with the colors used in the Italian sports system, but in line with the new international trends in design. For the first time since the 2000s, the wording LegaPro disappears, replaced by Serie C, with the naming of NowTv as the sponsor of the competition underneath.

The new logo was unveiled at an exclusive event organized at the Triennale in Milan, where great champions of the present and the past shared their experiences in the Italian third division. From Gigi Buffon to Gianluca Zambrotta, from Gianfranco Zola to Igor Protti, the Night of C was a parade of stars and a confirmation of the importance of provincial football in the ecosystem of the Italian panorama. And with a new logo and a new graphic identity, Serie C wants to follow the restyling of Serie A and Serie B, entering into an international dimension while still maintaining its history and tradition.