How did the Son Is Son pop-up event with Rafa Leao go?

After the last game of the season wearing the red and black jersey, scoring a goal in the home draw against Salernitana, Rafa Leao was the protagonist on Sunday of the launch of the new collection of his brand, Son Is Son, at the Milanese store Stream. A meet&greet with his many fans, a dj-set in store and a takeover with the capsule available for purchase for all Milan fans and non-fans. Leao has created a brand that goes beyond just the footballer's merchandise, becoming instead the symbol of a community that sees football as not only a sport but also an aesthetic. A lifestyle also told in the book SMILE, published by Rizzoli and created in collaboration with nss sports. T-shirts, longsleeves, sweatshirts, hoodies, and caps with logos and prints, for a collection that will be available for purchase on the brand's website from May 2nd.