David Beckham will design the upcoming collections for BOSS

That David Beckham is a style icon is undeniable. In the 2000s, he popularized the idea of a glamorous footballer, showing a consistent interest in fashion up to the present day, and it is for this reason that BOSS has selected him for a special partnership that will reflect the values of both the brand and the athlete. In the coming seasons, David Beckham will curate capsule collections for BOSS, being involved in the entire creative process. The collections will embody David Beckham's distinctive style and the lifestyle of BOSS, united in their commitment to excellence, quality, and design. The collaboration will focus on both formal and casual menswear, and the first collection will be presented in Spring/Summer 2025, while David will appear in the brand's global campaigns in the Fall/Winter of this year.

«David Beckham is a true icon in both sport and fashion. With his entrepreneurial spirit and passion for fashion, he perfectly embodies the values of BOSS. We look forward to seeing the first collections come to life and working closely with him throughout this multi-year partnership,» said Daniel Grieder, CEO of HUGO BOSS. «In recent years, I have wanted to invest more time in design and fashion, but I wanted to make sure I partnered with a brand and team that could offer something truly global and impactful. So far, I have greatly appreciated the collaboration with BOSS and have been impressed by the team's ambition, creativity, and desire for excellence. I can't wait to share what we've been working on so far, including the Fall/Winter 2024 campaign, as the first step in a long-term collaboration,» said David Beckham. We can only wait for the former footballer's work with the brand.