The branding 'The Invincibles' of Arsenal has been purchased

Arsenal has lost the branding rights of "The Invincibles" after Jens Lehmann, former goalkeeper of the Gunners, purchased the license for an amount around £30,000. Lehmann intends to start a company under the brand "The Invincibles," which will be supported by all the players who were part of the club in the 2003/04 Gunners' season. The club was caught off guard by the purchase because, incredibly, no one had ever thought to register the name in the last 20 years. Furthermore, once Lehmann establishes the company, each of the former players of that team will become a stakeholder. Additionally, the intentions of the former goalkeeper have already been made public: any income the company receives from future (possible) initiatives will be donated to charity. Thus, after being teammates on the field, Lehmann, Henry, Pirés, Bergkamp, Ljunberg, Vieira, and the rest of the players will also become entrepreneurs of the same company. Although not explicitly stated by Lehmann himself, it is highly likely that a share of the company will also be reserved for the coach at the time, Arséne Wenger.

The 2003/2004 season was the most glorious in the history of Arsenal. The Gunners won the Premier League with an impressive 26 victories, 12 draws, and 0 defeats, continuing their unbeaten streak during the following season and reaching a record of 49 games. That incredible achievement earned the team coached by Arséne Wenger the nickname "The Invincibles". Numerous narratives have been built around the myth of that remarkable football feat: in 2021, the documentary Arsène Wenger: Invincible was released, and the home jersey worn by the Gunners in the current season is inspired by that of "The Invincibles" - The same was withdrawn from the market in August because the stripe running vertically on the shirt, which was supposed to accurately display the outcomes of the winning streak, only showed 32 out of 38. In short, the club knew how to make good use of a very significant nickname.