The first jersey of the Bayern Munich women's team

On March 8th, on the occasion of International Women's Day, Bayern Munich will launch its first bespoke jersey for the Bavarian women's team, created by adidas in collaboration with the brand LeGer by Lena Gercke. A brand born in Berlin with the goal of empowering women through fashion and allowing them to express themselves freely, with a classic design that pays attention to details and diversity. This philosophy is also reflected in Bayern Munich's game kit, which features an unusual peach color to highlight the details and a vertical pinstripe pattern on a black background. Even the logos of the technical and commercial sponsors, as well as the club's logo, have been given the same color treatment.

The choice of Bayern Munich to create an exclusive kit for their women's team confirms the importance of such a team not only from a purely sporting perspective, but also commercially. In fact, in the latest UEFA report on team revenues from jersey sales, Barcelona stood out, thanks to the success of their Femeni team, which won both in Spain and Europe. And the example of Barcelona will surely inspire other teams to follow suit, creating an exclusive aesthetic identity for women's football through bespoke kits.