McLaren continua la sua parnership con Abercrombie & Fitch

Following last year's success, the partnership between McLaren and Abercrombie & Fitch continues. It includes the release of licenced graphic apparel, content creation, social media collaboration and events where the t-shirts and licenced graphic apparel went viral on TikTok. Six new licenced T-shirts, hoodies and sweatshirts will be released as part of the 2024 collaboration. Until Sunday 4 February, the new McLaren Formula 1 racecar with the team's official race design for 2024 will be on display in the Abercrombie & Fitch shop on Fifth Avenue.

"Over the past year, our relationship with McLaren has evolved from the virality of TikTok to a genuine friendship, combining the relaxed and effortless world of Abercrombie with the invigorating and fast-paced world of McLaren Racing. We're thrilled to announce this partnership and can't wait to see what's in store." Louise McEwen, Executive Director of Brand and Marketing at McLaren Racing, added: "We're delighted to be partnering with Abercrombie & Fitch. Our fans are incredibly important to us and we're always looking for new ways to make them feel part of the team and this partnership does just that. We can't wait for everyone to see what's in store for us".

Abercrombie is also running a digital competition on TikTok, giving fans the chance to win a trip to Miami for a race weekend with a guest. The prize is a replica McLaren helmet autographed by Lando Norris. "It's an honour to partner with such an iconic team from the world of Formula 1," said Carey Collins Krug, Chief Marketing Officer of Abercrombie & Fitch Co.