GOAT e Paris Saint-Germain: "People of Paris"

Uniting people around the world through a passion for football - that is the mission of the new chapter of the People of Paris campaign launched by PSG and GOAT. Exploring themes of individual identity and collective excellence, the campaign features global icons such as Paris Saint-Germain player Nuno Mendes, Colette founder and creative director Sarah Andelman, Brazilian PSG legend Ronaldinho Gaúcho and British music artist Dev Hynes. Each has had a unique impact on the club, the city and the world, using the power of personal expression and style to encourage others in their pursuit of greatness.

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479330

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479329

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479328

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479340

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479342

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479333

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479334

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479336

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479335

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479338

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479341

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479339

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479332

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479331

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479326

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479327

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479337

"When we launched 'People of Paris', we were inspired by the diverse Parisian community and the common bond that unites these people: a love for the city and for Paris Saint-Germain," said Sen Sugano, Brand Officer of GOAT Group. "This year, we will continue to explore this connection and highlight the profound way in which PSG, the club's fans and the city of Paris influence sport, fashion and style around the world." The partnership between GOAT and PSG builds on last year's campaign and renews its premise by bringing together two high-growth companies in their respective sports.

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479346

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479348

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479352

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479350

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479343

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479345

GOAT and Paris Saint-Germain return with 'People of Paris' Starring Kylian Mbappé, Warren Zaïre-Emery, Kang-in Lee and Ronaldinho | Image 479344

"It has been inspiring to witness the evolution of the partnership between PSG and GOAT over the past year," said Fabien Allègre, Chief Brand Officer of Paris Saint-Germain. "With the new 'People of Paris' campaign, we are delighted to showcase the unique communities of PSG and GOAT and the powerful impact that fashion and sport have around the world." To accompany the visual campaign, PSG and GOAT are releasing the coveted Colette x Paris Saint-Germain jersey, previously released for the 2015-16 season, as well as new and vintage Paris Saint-Germain apparel and merchandise available exclusively through the GOAT app and the official site.