Fiorentina's fourth jersey designed by Polimoda students

Fiorentina has collaborated with Polimoda, the sector's university, to design a capsule collection that will include the fourth Kappa jersey. A synergy that has involved and guided the third-year students of Polimoda's Fashion Design and Fashion Business courses in a project that they have been testing since October last year and which will now see the light of day. The initiative, born from the collaboration between Fiorentina, Kappa and Polimoda, challenged the students to define the design and communication of the new capsule collection, consisting of a T-shirt, sweatshirt and the fourth jersey of the current season.

The students enthusiastically seized the opportunity to explore the rules, needs and peculiarities of the sports football business. They analysed the roots and tradition of the club, the connection to Florence and the world of the fans in order to formulate proposals that combine creativity and tradition. Of all the proposals, the one by Noè Falchi (fashion design) with Giulia Lin and Juiana Llobet (fashion business) emerged as the winner: an interesting and witty concept in which the Fiorentina jersey becomes a mixture of different shades of red, a colour often used for the third and fourth jerseys of the Florentine team.

An initiative that once again emphasises the relationship between football and fashion, this time interpreted by students from one of Italy's most prestigious educational establishments in the design of third and fourth kits. After last year's fourth Bologna jersey, designed by Elisabetta Franchi, and the third Udinese 2023/24 jersey, created in collaboration with designer Marcello Pipitone, Fiorentina and Kappa are experimenting again this year with young Polimoda students in a training and exploration path that emphasises some key elements: talent, innovation, internationality and, above all, passion for Fiorentina.