Real Madrid will open its first restaurant in Mexico

Real Madrid has decided to enter the restaurant business and will open its first outlet in Mexico City in October in partnership with Grupo San Pablo. The fast-casual chain aims to expand the Madrid club's brand, which already counts on a large fan base, worldwide through this innovative restaurant concept. The club's statement says that Uno wants to be a place where 'the 600 million Blancos fans worldwide can enjoy healthy, quality food, come together to watch matches and buy official club products'.

The concept of the restaurant is 'Hungry for more', to establish a relationship between the sporting values of the Madrid club and the values of conviviality and good food, which represent the constant desire to improve, support others and achieve one's goals. It's a relationship between football and food that Real is pursuing in a way that is both unique and innovative, including the decision to open its first club in Mexico rather than in the Spanish capital. We will see if other teams follow Real's example in the future.