Pisa launched new jerseys with Artificial Intelligence

Pisa unveiled the three jerseys signed by adidas that will be used in the 2023/24 Serie B season at a public event in Logge di Banchi yesterday. The players wore the three jerseys. The first is the usual black and blue vertical stripes, the away version is grey with electric blue sleeves and the third is yellow with a geometric pattern on the chest. But Pisa also decided to introduce the three jerseys by opening the doors to the potential of AI to the football world for the first time.

The new Pisa jerseys were generated by Artificial Intelligence in a fluid video between the real and the virtual, combining the Tuscan city's profound history of innovation and technology with the new frontiers of football communication. The adidas templates are constantly changing as they are worn by Pisa's players, merging with the capital's iconic sites and the surrounding landscape. The Leaning Tower, the Baptistery and the bridges over the Arno become an integral part of the jersey texture in a launch video that could leave you as fascinated as it does seasick.