![With Umbro x Lazy Oaf terrace core is for all The collaboration offers a new perspective on a purely male environment](https://data2.nssmag.com/images/galleries/34722/thumbs/umbro-lazy-oaf-nss-55.png)
With Umbro x Lazy Oaf terrace core is for all
The collaboration offers a new perspective on a purely male environment
April 20th, 2023
Umbro has drawn on its extensive archive from the 80s and 90s to combine Lazy Oaf's iconic prints and graphics with sportswear silhouettes. Eye-catching pieces in the collection include an off-the-shoulder mini dress, a corset top with ties and a dress inspired by classic track jackets. Also included are camp basics like a track jacket, football jersey and long-sleeved T-shirt for the perfect seasonal look.
Umbro wanted to offer a fresh perspective to the traditionally masculine and 'macho' culture often associated with football and the terraces and decided to base its campaign around England's grassroots teams to create an inclusive and welcoming space for women, non-binary and trans people. Manchester's Rain On Me FC and London's Baesianz FC, clubs that welcome people of Asian descent at all levels of football, were invited to Umbro's studio to shoot the campaign, which celebrates a new generation of players using football to shape their communities and create connections through sport.