Juventus launch the Creator Lab

Juventus confirms itself as a modern and international football club, committed to both on-field performance and off-field lifestyle. To confirm this inclination, the Juventus club has recently launched an initiative in this direction, namely the creation of the Juventus Creator Lab, an innovative structure where creators with different specialities - designers, video makers, writers, infuencers, streamers and content creators - come together in a single centre at the heart of the club's headquarters.

The first two products of this digital lab are a documentary about Federico Chiesa, a Juventus player but also an international who wanted to describe his journey of rehabilitation after a serious injury, and a second mini-documentary in which Giampaolo Sgura not only tells us what it means to be a fashion photographer, but also takes a look behind the scenes of the photo exhibition organised by Sgura and Juventus in Milan on 23 September. Both projects will be available on PrimeVideo and confirm the good relationship between the VOD platform and the Juventus Club following the All or Nothing project released in 2021.