Two days at the Hahnenkamm races with BOSS

The Hahnenkamm races are considered among the most important events on the international Alpine ski racing calendar. The downhill race on the legendary Streif and the races on the Ganslernhang have over 300 million views each year in Europe alone, and to see where the athletes are launching from, reaching speeds on their way that we are only used to in cars literally makes one shudder. Two days immersed in the white Austrian snow, an experience only possible thanks to BOSS who returned to the slopes as Presenting Partner of the Hahnenkamm races in Kitzbühel, Austria from 16 to 22 January 2023. This marked the second year of a four-year partnership between the German fashion brand and the famous ski event. The Hahnenkamm weekend also saw the launch of the exclusive collaboration between BOSS and skiwear brand Perfect Moment.

And we spent a weekend there, dressed to the nines, joining the brand to celebrate the launch with an exclusive après-ski event at the BOSS Chalet, a venue nestled amongst the snowy trees and mountains that made the atmosphere even more magical and warm. Everything was customised with BOSS x Perfect Moment branding, which hosted a cocktail reception followed by dinner, DJ sets, live music and a dance show. But we were not alone, along with us there were many special guests attended the event, such as Alica Schmidt, Khaby Lame, Naomi Watanabe, Jordan Barrett, Akam, Paola Locatelli and Nic Kaufmann. 

"We are thrilled to be in Kitzbühel again this year. BOSS has an amazing history with sports sponsorship and this weekend marked a new chapter in our partnership with the Hahnenkamm races. The action-packed event was also the perfect setting to showcase our BOSS x Perfect Moment collection on one of the most legendary slopes in the world," said Daniel Grieder, CEO of HUGO BOSS.

The entire collection is already available here.