Brentford shirt with fans' tattoos
The second chapter of Umbro's 'How deep is your love?
December 27th, 2022
Following the creation of a special jersey for Werder Bremen last May, Umbro returns this Christmas with the second chapter of its How Deep is Your Love initiative, this time in collaboration with Brenford FC. The serial campaign, dedicated to the stories and personal moments behind some fans' tattoos, was developed with artist Floor Wesseling of Blood in, Blood out to uncover the stories behind Brentford fans' unique tattoos.
Premier League club players David Raya, Josh Da Silva and Pontus Jansson were also involved in the design of the shirt, providing their tattoos and associated life stories. Over a hundred fans showed their personal body art, from the club crest to famous Brentford landmarks and, of course, lots of bees, the insect in the club crest. The most beautiful and meaningful tattoos were carefully selected and turned into a uniquely designed T-shirt, available in blue and pink.