Elegance, IUTER and Chuck's jersey has arrived

The last World Cup made us question for a long time how it is possible to give dignity to football, to one's passion, to the spectacularity of sport without ignoring the obvious violations of human rights that marked the sporting event. "From our point of view, having taken this awareness and criticised everything there is to criticise, it was important to think deeply about what binds us deeply to football, from a young age, and what, even a little romantically, makes it unique and irresistible". Hence 'The Football Recipe' was born, a manifesto, a recipe for universal love of football, through a jersey - in collaboration with the hamburgeria Chuck's and supported from the outset by IUTER, which had already in the past been involved in the 'One World, One Game' project in support of popular and neighbourhood football.

"The Football Recipe" is a cathartic exercise on what made us fall in love with football, in the most ancestral sense of the term: the technical gestures, the colourful jerseys, the uncontaminated cheer where love for football does not necessarily mean consumption, sponsors and economic success.