PUMA launched the new Fearless pack

After launching the new ULTRA a few months ago at an event in Munich, PUMA today unveiled the new Generation Fearless for the upcoming World Cup featuring the new ULTRA and FUTURE 1.4 football boots in unisex and women's versions. For PUMA, Generation Fearless is something inherent within us, something that makes us capable of anything, that helps us overcome any obstacle. This is what it's all about and what PUMA is after with this release, to be fearless is to be yourself, to stand up for yourself and to stay true to your own style, philosophy and freedom. When you're fearless, you see nothing but potential in every moment, in every action, whether it's a play, a dress or a piece of writing.

With their sleek silhouettes, cutting-edge technology, innovation and bold colour updates, the new ULTRA and FUTURE football boots are here to remind us that nothing is ever too much or too hard for us, on and off the pitch. The Fearless Pack will be worn by some of the most well-known players on the German brand's roster: Neymar Jr., Kingsley Coman, Olivier Giroud, Alessandro Bastoni, Milan Škriniar, Fridolina Rolfö, Sara Björk, Christian Pulisic, Antony, Nikita Parris and Memphis Depay.