The Xiaomi ecosystem on the catwalk of the Iuav University Graduation Show
In an exceptional location such as the Pierluigi Penzo
July 12th, 2022
A few days ago, in fact, we had the pleasure of attending the 2022 edition of Fashion at Iuav, which saw the extraordinary participation of Xiaomi and Venezia FC, two realities that have already in the past given life to projects of contamination between innovation, sport and style. Smisurata is the name chosen for the Graduation Show 2022 of the Iuav University of Venice, which every year sees the best collections of the undergraduates of the three-year degree course in Fashion Design and Multimedia Arts (Fashion Design Curriculum) and the Master's degree course in Visual Arts and Fashion (Fashion Curriculum).
The walkway of the Graduation Show, for the occasion set up in the evocative setting of the Pier Luigi Penzo Stadium, as well as the backstage area of the fashion show, were the places where some recent products of the Xiaomi ecosystem were perfectly integrated with the collections presented by the young creatives of Iuav. Proof of how a common language can also exist between technology and fashion, creating and sustaining synergies and contaminations between the two worlds. During the evening, where the Iuav students presented their creations, they also took photographs of the fashion show using the Xiaomi 12 Pro lenses, and the result was more than excellent.