Konami to design new AC Milan training shirt

Who said that even the training shirt can't become a saleable asset for a football club? From next season, the logo of eFootball, the popular football video game developed by KONAMI, will appear on the official Milan Training Kit, worn by the players during training sessions at the Milanello sports centre and before matches in all official competitions, at both national and international level. This is the union of two brands that have always catalysed the passion of millions of people around the world: global icons of innovation, sport and entertainment, capable of going beyond their own sectors of reference.

The new Training Kit has not yet been revealed, it will be presented in the coming months, along with other details of a partnership that looks to the future with an approach that perfectly combines the physical and digital universe. A return for Milan and KONAMI, who had already formed a partnership in 2020, and who from next July will further strengthen their common positioning as an entertainment brand, generating an innovative ecosystem of initiatives that will unite players and fans, on and off the pitch.