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Venezia Fc has customised the city's vaporettos with its colours

Un takeover per affermare ancora una volta il legame tra la città e la squadra lagunare

Venezia Fc has customised the city's vaporettos with its colours  Un takeover per affermare ancora una volta il legame tra la città e la squadra lagunare

Like Supreme, which in 2021, in collaboration with the city of New York, created a mobile logo box branding some of the Big Apple's trains, Venezia FC has today unveiled a similar new initiative. The lagoon crew have customised the Line 1 and Line 2 waterbuses of the city's public service with their colours and without adding any logos. The company has opted for a minimalist design in which, in addition to the club's chequered motif, the words "ARANCIONEROVERDE" are written on each side.

An initiative that confirms once again how Venezia has a different vision and how it wants to affirm and grow its brand even beyond the national borders. Something that we had noticed too, after going to one of the oldest stadiums in Italy and that, like the whole city, was born and lives in close relationship with the water, having had the opportunity to touch the solid reality of the Veneto through the enthusiasm of the fans, the small details always well taken care of, the photo book edited by Ethan White and now the vaporetto you realise how Venezia is a different club from the other 17 teams in Serie A.