"PURPLE BLOODED', Fiorentina's new NFTs

This summer Fiorentina and Genuino launched VIOLA 9.5, a project that gives fans the chance to buy, trade and own exclusive club memorabilia, digital and physical, certified and authenticated through the blockchain. Six months after the first release, the two companies have returned to work together releasing "PURPLE BLOODED", a collection of 4200 packs that include NFT(s) of different rarities, created with the intent to tell all the legends about the birth of the iconic purple that has always characterized the shirt of the Tuscans. 

From the jerseys worn on the field, to exclusive moments, limited edition products and original works of art, with the VIOLA 9.5 project the purple team will give the opportunity to collect and exchange NFTs that can also correspond to physical objects, proposing a revolutionary model of fan engagement for the sports scene. Normally in fact NFTs have spread as digital assets that represent unique and non-fungible objects, Fiorentina and GENUINO's NFTs instead are characterized by the exceptional ability to indissolubly link the digital and physical dimensions, giving fans the opportunity to own historical and current jerseys worn by the players themselves.