The interactive Inter jersey for the Italian Supercup
Scanning the QR Code placed on the front of the uniform it will be possible to listen to the chorus "C'è solo l'Inter"
January 10th, 2022
On Wednesday, January 12th, Inter and Juventus will take the field at the San Siro to compete in the Supercoppa Italiana, a re-edition of the Derby d'Italia in a final, which will hopefully provide excitement and entertainment. Unfortunately, as we all know, the recent spike in the Covid-19 number has led the government to limit the capacity of the stadiums, with the San Siro being only 50% full and without the enthusiasm and warmth of the curves. For the occasion, however, Inter will wear a special shirt that will allow, even if virtually, to be accompanied on the field by their fans.
The Sound of Inter initiative, in collaboration with sponsor Socios.com, in fact will allow you to scan a QR Code applied to the front of the shirt where the "$INTER Fan Token" logo is normally positioned and listen to the stadium version of "C'è solo l'Inter". Chosen through a vote among the owners of $INTER Fan Token, has surpassed in the preference of the Nerazzurri fans "Olè Inter", "Sempre e solo Forza Inter". The use of fan tokens and the creation of an interactive jersey opens a new era in the relationship between the team and the fans, a further demonstration of how much the Inter society wants to invest on this tool to retain their fans by involving them in these decisions.