Juventus and Seletti unveils their first collaboration together
A folding aluminium chair with the traditional bianconeri pattern but brightened by pop colors in typical Seletti fashion
Sports
December 1st, 2021
December 1st, 2021
Juventus continues to propose collaborations outside the box and the soccer field, this time together with the Italian company Seletti, famous for its irreverent mix of design and pop art. A meeting between great Italian brands with a strong tradition and recognizability that come together to create a collection that opens a new world for both. For Seletti, this is the first introduction into the world of football after collaborating with various lifestyle and fashion companies, while Juventus is aiming at a new merchandising sector not only for fans but also for collectors and design enthusiasts.
The first item in their collection is a folding aluminium chair, one of the longest-lived accessories in the Seletti catalog and one of the best loved thanks to its extreme versatility and comfort. Featuring an aluminum frame with a padded seat and backrest upholstered in painted PVC, it is presented in four versions in which the traditional black and white Juventus pattern is brightened by pop color strokes in yellow, green and pink.
A new step towards the rejuvenation of the Juventus brand, which clearly wants to broaden its focus beyond the playing field, as confirmed by the words of Andrea Bano, Head of Merchandising Revenue at Juventus: "Our ambition is to establish ourselves as a lifestyle brand, capable of being relevant through innovative initiatives even off the field. This collaboration allows Juventus to enter the field of interior design, a new territory for us and never before explored by other clubs in our industry at this level". A confirmation that Juventus is an example in Italy when it comes to elevating its brand beyond the traditional restrictions of a soccer club.
The Seletti X Juventus collection is available on the official Juventus website, here, in Seletti stores, at the Seletti flagship in Corso Garibaldi 117 in Milan, and on the official Seletti website, here.
