What will be the potential football-fashion collaborations next season?

Never before have the worlds of football and fashion come closer than they have in recent years, slowly blending together, becoming almost part of each other. Over time, clubs have managed to create a movement that in just a few years has gone from the playing fields to Fashion Weeks, an example being Paris Saint-Germain which, together with KOCHÉ, has brought its shirts to the most famous catwalks in the world of fashion. But PSG wasn't the only one, and it's impossible not to mention the agreement between Thom Browne and Barcelona, a collection that follows the trend that sees big names in design migrating to sports clubs: 2Dsquared and Manchester City, Giorgio Armani with Bayern Munich and AC Milan with Harmont & Blaine. But over time there have also been other types of collaborations, less formal than those mentioned above, that point towards other sectors, such as the one between Roma and Brain Dead who together have created a shirt for Pes and the limited edition collection of 424 x Arsenal.

This year everything is still a work in progress, no club has announced new partnerships, but according to rumours gathered by the editorial staff of nss magazine there could be big news soon. The rumours concern two of the top teams in the Italian top division, one of which concerns the current Italian champions, Inter, who will most likely collaborate with Moncler. From Milan we come to Turin, Juventus side, because Loro Piana could become the next fashion partner of the Bianconeri.

As for Inter, the two-year agreement with Hugo Boss expired this year and at the moment the Nerazzurri have not yet made new partnerships official. However, an agreement with Moncler seems to be close, which would be the first surprise to enter the football industry. The Italian brand could include the Nerazzurri in its Moncler Genius projects, even though its collections have always been more closely linked to the history of winter sports. Another element that plays in favour of the collaboration is the territory, both companies are inextricably linked to the city of Milan and it could be an opportunity for both to root the name, more than they already have.

The same situation is also being experienced at Juventus, who have left behind the collaboration with the manufacturing company Lardini, which before last season like Moncler had never 'trod' the playing fields. And now the time has come for a change of course, according to rumours gathered by the editorial staff of nss magazine, Juventus will collaborate with the Italian luxury brand Loro Piana. A collaboration that seems perfect even before being made official, not only because of the positioning of the two companies but also because of the style. Loro Piana embodies an unmistakable, timeless elegance characterised by clean lines and no flashy elements. Just like the latest collections produced by the Juventus team, characterised by an extremely simple but always elegant style. Nothing is certain yet, after having presented the jerseys for the upcoming season, the clubs are now looking for the official supplier of the uniforms for the team's formal wardrobe.