The new brand identity of Virtus FC created by IED Milano

Virtus FC - an amateur football team born in Milan almost for fun 15 years ago by a group of university students - and IED Milano have collaborated to create new uniforms and a new visual identity that would transmit the team's values. The authors of the visual communication project are six students of the Graphic Design IED Milano course coordinated by Giuseppe Liuzzo and supervised by Alberto Mariani (@rupergraphic), a group that has been able to communicate the right ideals (especially friendship and inclusion) through design.

The new logo has a modern shape but retains the Virtus FC colors, red and blue. A French shield was chosen on which there is a traditional element such as the lion and a large "V" to symbolize the initial of the club's name. Another element of the new crest is the stylization of the Rotonda della Besana, the Milanese meeting point of the team after games and in free time. In addition to the official logo, a pay off was also created that clearly tells the mission, Home away from home.

As for the jerseys, on the other hand, three versions have been created for three different contexts in collaboration with Erreà. The "V-Chaos" home shirt has a navy blue base dominated by a red and light blue "V" graphic, with the new logo on the left surmounted by the three stars that symbolize the titles won in Uisp in 2012, 2013 and 2015. The away shirt "Amber Scratch" focuses on the novelty of yellow, without losing identity and maintaining the social colors on the sleeves and collar of the kit with a scratch design. Last but not least, the "PXL Camo" which represents the uniform that comes closest to the new brand identity. The pattern is red and blue camouflage, with a pixelation process that makes it suitable for both the field and the lifestyle universe and which winks at the street and gaming world.