The new pair of sneakers by Mesut Ozil and Hide&Jack
Dedicated to one of the most beautiful goals ever by the Turkish fantasist
April 1st, 2021
Mesut Özil's M10 partnership with Italian brand Hide&Jack continues with 'The Magician', the new pair of sneakers dedicated to the Turkish fantasist. The new co-branding enhances Arsenal's Champions League goal against Ludogorets in 2016: after receiving the ball with a stop, he dribbled the goalkeeper with a sombrero, then the two defenders with a body twist and finally put the ball into the net. This trick contributed to give Özil the nickname 'The Magician', and the pair of sneakers are dedicated to that wonder goal.
As in the other cobranding ('The Cage') between Hide&Jack and Özil, the sneakers are presented in an original packaging, in which a QRCODE is printed through which fans can listen to a message recorded by Özil himself. The Magician is a simple sneakers, without particular aesthetic pretensions, but still elegant and with the tag of both Hide&Jack and M10. Like 'The Cage', however, the core partnership is not only aesthetic. The purpose of this collaboration is in fact also the collection of funds to be donated to the Lab00 Onlus Committee for the SpesaSospesa.org project, committed to helping people in difficulty in this moment of national emergency.