Muhammad Alì brand will collaborate with Champion

According to WW, next Wednesday Champion and Muhammad Ali brand will unveil the details of their next collaboration, which will be multi-year (two years), and start from a collection with men's garments: Champion x Muhammad Ali Collection. The partnership between the two brands includes limited edition drops that will focus a lot on the evocative strength of the boxing champion's phrases.

The collection is in fact based on the fundamental principles that accompanied Ali's career, such as trust, determination, respect, spirituality. In the garments there will be not only the phrases of the champion, but also the images of some important moments of Cassius Clay's career. This includes a hoodie in various colors, hoodless crew neck models, t-shirts, brooches, and even a sweatshirt (reverse weave hoodie) with special prints, hand-painted by Los Angeles artists - this model is made in a limited edition. The brooches are also limited edition and will only be sold in selected Champion stores and, in addition, available as a supplement for purchases made in the store. 

David Robertson, director of Champion Global Brand Marketing, explained that the collection: "evokes the spirit of Ali, celebrates life as a champion and is an embodiment of sportsmanship," the company said. The collection features images of the late boxer and some of his most famous quotes and is based on Ali's fundamental principles: trust, conviction, dedication, generosity, respect and spirituality."