Documentary and special shirt to celebrate Bayern Munich's treble
Amazon Prime Video and adidas at work to make the Bavarians' record season eternal
February 3rd, 2021
Bayern Munich's treble will be told through a documentary made by Amazon Prime Video and produced by W&B Television. This was announced by the Amazon leaders during the Prime Video Presents which took place in Germany. After Spurs, Cityzens and Die Schwarzgelben, even the most successful club in Bundesliga history will have a documentary celebrating its most recent exploits. The story - available on the streaming platform from next autumn - will start from Säbener Strasse, the headquarters of Bayern Munich, and then explore the glorious path of the most successful team in recent years with unpublished images. There will not only be the pitch, but a significant part will be dedicated to those who work behind the scenes: from Karl-Heinz Rummenigge and Uli Hoeness to the new command group formed by Herbert Hainer, Oliver Kahn and Hasan Salihamidžic.
"We are proud to be able to tell the story of Bayern with this documentary, a story of great successes, from a past rich in tradition to a present of sporting victories and a future of ambitions. Especially now, with the pandemic that forces us to stay distant, this documentary is a fantastic opportunity for our fans to find out firsthand what is happening in our club" said Bayern Munich CEO and former Inter Milan player. Oliver Kahn, on the other hand, emphasizes the possibility of further internationalizing the Bayern brand: "It's an excellent opportunity to expand Bayern's presence on a global scale. In this way we will be able to reach millions of people and thrill them with our history".
From the screen to the pitch, maintaining the style of the reigning European champions. Even adidas, the historic technical sponsor of Bayern, has decided to celebrate the historic year of the Germans. Yesterday the brand launched a special version of the 2020-21 away version on its e-commerce, where the sponsor T-Mobile becomes "T-riple". The limited edition - produced in 2,020 copies, taking up the Bavarian year of grace - sold out in a very short time and in the last few hours the Champions League kit was launched with the same reference to the treble of last season.