Decathlon became a partner of the NBA

Decathlon and NBA have just signed a multi-year partner that brings the world's largest sports retailer closer to the world's most globalized league. The NBA is the professional league with the most visibility - it is broadcast in 215 countries and in 47 languages - especially from the point of view of merchandising: all items bearing the NBA logo are sold in more than 100,000 stores and more than 100 countries.

The partnership with Decathlon, one of the largest distributors of sports goods in the world, includes products branded by the NBA, designed by Decathlon and produced by the brand dedicated to basketball "TARMAK". According to the first rumors, one of the main products of the line created by the Decathlon private label corresponds to the Elevate 900, available in the colors of 9 franchises. In addition to gaming shoes, there will be thermal products and technical gaming accessories. The collection will be sold exclusively in over 1200 Decathlon stores around the world and online at Decathlon.com.

"Since the creation of TARMAK four years ago, our dream was to collaborate with the NBA, the largest basketball league in the world. We have a common goal, to develop basketball around the world, so it was natural to work. together to make it possible” said Damien Dezitter, TARMAK Leader.

Created in 2016, TARMAK is one of the main brands self-produced by Decathlon and for four years that has been designing, designing and manufacturing products for sale in the 1,200 stores of the French retailer. Technological development has led the brand to produce balls, baskets, technical clothing, shoes, training accessories, protections and supports. It is part of a group of private labels consisting of 85 brands for as many sports disciplines.

The products will be available for pre-order starting from March 2021 and on sale in stores from April 2021.