Mesut Özil launches his streetwear brand

Mesut Özil is going through a complicated moment in his football career, also for this reason perhaps he is giving his best off the pitch. The Gunners' striker entered the world of fashion by launching his new brand M10 Streetwear on the market. Even if the social channels have been active for a few weeks, the site is only online today and it was possible to understand the idea of style that the Özil brand wants to carry forward.

"A contemporary streetwear brand producing relaxed, comfortable and stylish clothing designed for everyday wear" reads the site. The claim "Crossing Cultures. Rooted in Movement" is the perfect photograph of the multiculturalism that Mesut has always experienced since childhood. The idea of inclusiveness serves to create a new international community that "feels at home everywhere, but doesn't rest anywhere". Hoodie with different versions of the "M10" logo, t-shirts, hats and accessories such as fanny packs, backpacks and covers, the first productions of the Arsenal player's brand.