The murales of Jorit in Milan for the release of FIFA 21
It cover the wall of a building in Corso di Porta Ticinese
Sports
October 7th, 2020
October 7th, 2020
With the upcoming Italian release of FIFA 21 (October 9th), Neapolitan writer Jorit Agoch has created a mural for EA Sports in Milan, on the side of a building in Corso di Porta Ticinese. The graffito - commissioned by Electronic Arts - represents the faces of two teenagers, an AC Milan fan boy and a Nerazzurri supporter girl, separated by the colors of the two Milan teams but united by a passion for football. The mural of Jorit is a celebration of the city and the sporting soul of Milan, divided between Milan and Inter, two clubs that this year will return to be official (and exclusive) partners of FIFA.
"Win as One", the payoff of FIFA 21, is synthesized by the union of the two faces of the boys in graffiti, specially made in one of the most central and historical locations in Milan - just close to the Columns of San Lorenzo. FIFA's decision to entrust an advertisement to street art is a way to get closer to fans and hit potential customers more directly. Jorit's mural is part of the artist's 'Human Tribe' project, and will be on public display until October 25.
