The North Face is calling its community

For many, the outdoor explorations are not only a fashion, but a lifestyle, and such for this it needs to be updated according to the new needs. That's why The North Face launches 'Explorer Team', a project that will involve enthusiasts, innovators, but also artists, photographers and rappers who share a passion for exploration. The North Face initiative aims to create a community in which the lowest common denominator is the will to change the world of the outdoors exploration, and it does so with a platform in which to chart a new path for this sector, to be rethought after the consequences due to lockdown and in general to coronavirus.

The North Face project aims to allow those who share the values of the brand to sign up on its platform and collaborate in an integrative context, where many people from many different environments work together. Many European artists have already joined the Explorer Team: Italians Cha Cha, Petra Cola, Anna Boschini (rapper, photographer and snowboarder respectively), Swedish climber Emma Svensson, British photographer and deejay Lamarr Golding and Jayda G, Swiss snowboarder David Babacar Dité.

Becoming a member of The North Face's 'Explorer Team' allows partecipants to get in touch with these professionals and talk to them, also having access to the latest collections of the American brand and work on new projects. 'Explorer Team' is a North Face call to action so that everyone can offer their vision to reshape the future of exploration.