Parma Calcio launches the third jersey on TikTok

Erreà Sport and Parma Calcio have unveiled the new third kit for the 2020-21 season in a different and decidedly innovative way. No ads via Instagram, there Facebook or Twitter. The preview launch was unveiled on TikTok, the platform populated by boys and girls to whom the third jersey of one of the companies that is moving forward in terms of marketing is dedicated. The design is simple and essential, but it is the mood of the shirt that communicates freshness, youth, liveliness, all elements of a very young generation that serves as inspiration for Erreà.

The dark blue base is contrasted with the collar and sleeves in fluo yellow, a color that is the strong point of the social campaign ("Light Up Your Style!" And #BeFluo). The logo also conforms to the only two colors of the jersey, changing the classic shades of blue and yellow of the Emilian club. The Parma players were not involved in the shooting, but very young players who, wearing headphones and sunglasses, want to convey values belonging to Generation Z.