The new Atalanta shirt for the next Champions League

Atalanta's growth process that has amazed the world also involves major investments. At least as large as that of Plus500, the new main sponsor of the Goddess who binds to the Bergamo-based company for the next three seasons. The announcement came yesterday, to coincide with the launch of the new jersey for the next Champions League. The style and design of the shirt does not change, remaining traditional and tied to the colors of one of the hottest squares in Serie A.

There are many details that make this shirt unique, starting from the internal writing "The sweaty shirt always" which is on the one hand the Gasperini mantra and on the other is what the people of Bergamo always want to see. Two other peculiarities make this new kit special: the first concerns the team logo, no longer sewn but inserted inside the fabric; the second concerns the writing behind the neck ("Atalanta Bergamo") in sublimation and the same wording that is repeated on the inner edges of the shirt.