Juventus presents new website and app
The Turin team has given a twist to the online fan experience
Sports
June 26th, 2020
June 26th, 2020
Juventus has announced the complete renewal of the Juventus.com website - now also with integrated Juventus TV -, the new App and the new exclusive space of every Juventus fan: My Juve.
It is a digital experience that puts its focus on the user-fan, which will allow you to monitor and update your movements through the Juventus platform, starting from services up to merchandising and personalized content.
This step marks a renewal of the club's digital strategy and the first big step in the development of an experience in which fans will be at the center of a new integrated ecosystem, communicated through the ''change of skin'', characterized by a new design and optimized for the mobile experience. Everything has been reworked, designed with dynamic content in the foreground, such as videos and animations, in a surprising asymmetrical layout.
The new Juventus Official App, on the other hand, was created with the desire to make the experience even more complete and is in fact available not only on smartphones and tablets, but also on smartwatches. Thanks to Gesture Based navigation, maximum freedom of movement is guaranteed to the user and full control over their path, while maintaining a streamlined and minimalist design, aesthetically pleasing.
The News page has also been updated, allowing you to stay up to date on all the club's news and contents, all with maximum customization according to the preferences of each individual user. The new Match Room, on the other hand, will allow you to be at the stadium even without being physically present: statistics in real time, data on the opponent, information on the match and the possibility to listen to the live audio of the match in progress.
Everything will obviously be connected to the club's social channels, which in recent years have projected the Juventus brand to the top not only in Italy but also in the world, also thanks to the presence of Cristiano Ronaldo.
The new ''digital ecosystem'' is therefore a virtual but highly real place, where all types of users who want to get closer to Juventus, its history, its footballing present, its brand and its philosophy, find a home. The digital world is the main vehicle for the diffusion of an exponentially growing brand, which turns its gaze to this world to continue the journey into the future. This concept is summed up in the two words that inspired innovation: Digital First.
