Umbro will dress the English rugby team

Umbro and the England Rugby have announced a new four-year partnership in the last few hours. From September, in fact, the Red and Whites will leave Canterbury of New Zealand after 8 years and will rely on the English brand until 2024. The team that the double diamond will supply to the national world champion in 2003 will be complete with game kit, material for training and off-field suits.

Anthony Little, Umbro's CEO, sees in rugby a new frontier of business and a fundamental step for the growth of a brand on the rise: “The partnership between Umbro and England Rugby from September is a seminal chapter in our history.  The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.”

"Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby"
Anthony Little

Simon Massie-Taylor, Chief Commercial Officer, England Rugby commented on the partnership: “We are delighted to be entering this new chapter with Umbro as Official Technical Kit Partner from September and welcome them into the England Rugby family. Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year.”