’47 Brand has produced a capsule collection for AS ROMA

It is no longer a secret: AS Roma is one of the football clubs that is trying to move more outside the playing pitch by focusing on innovative and brilliant marketing strategies, with particular attention to new trends, so as to be able to "hit" each target group and create a sense of loyalty to the team that has been missing for some time.

After the customizations of the Air Max 1 and the Jordan 1 Mid, the recent collaboration with the Lifestyle brand tokidoki and the launch of the Brand Store on Amazon, the Club has announced a new partnership with the American brand '47 which will develop a line of exclusive products dedicated to Roma fans. The collaboration mainly consist in the creation of exclusive scarves and hats, such as the most iconic baseball caps produced by the Boston company (the MVP and CLEAN UP styles above all) and a wide range of wool scarves and caps.

"We are delighted to start this collaboration with ’47 Brand" said Francesco Calvo, AS Roma Chief Operating Officer. “We are aware of the strength of our partner, who is considered a world leader in the production of caps and we intend to make their products available to our fans all over the world. This agreement also allows us to consolidate the success of our brand in the lifestyle sector".

"Seeing our brand lined up alongside AS Roma shows how ours is a global brand" said ’47 co-owner Steven D’Angelo. "We are excited to offer our exclusive scarves and hats to the Giallorossi fans and we are eager to continue this partnership in the years to come".

All items produced by '47 x AS Roma will be available at all AS Roma Stores, on the AS Roma official website, on the Brand '47 website and on the Club's Brand Store Amazon.