Erreà presents the new jerseys of the Lega Pro selection

Last week the Lega Pro, together with Erreà, presented the new representative's shirts at the Colorno Sports Center in Parma. The uniform that the young Serie C players will use in the next season was presented as part of a day that saw the participation of the marketing managers of the 60 Lega Pro teams.

The participants of the event attended the creative process of creating the game shirt, from the choice of fabrics to the concept. A training initiative entitled "The game shirt, the main marketing tool in football" was then organized, which was an opportunity to discuss the value of the game shirt in communication processes, in marketing strategies and in the paths of sustainability.

In addition, it was the marketing managers of the clubs who gave indications on how they would have liked the third shirt, both in terms of graphics and colors: the result is a bright and full of life jersey, which strikes and does not go unnoticed: "The third shirt is the synthesis of a work of creativity and comparison. It is also the symbol of the new image of a constantly changing Lega Pro, in the name of modernity and innovation", the comment of the President of the Lega Pro Francesco Ghirelli.

In addition to the third, the home shirt was also presented, which has the colors of blue and blue that reflect the colors of the national team, with a tricolor graphic in the center of the chest and on the sleeves, and the away one, identical to the home but with a white base and the same tricolor pattern to embellish the uniform.